KLICKMAL

Introduction of the new digital brand of Wüstenrot

The online platform is aimed to reach especially a young and online affine target group. The goal of the KLICKMAL KFZ campagin is to achieve the direct online conclusion of the car insurance: simple, fast and with few clicks also via mobile devices. In addition to the name for the online platform, a unique testimonial was developed: a ‚desert red’ camel.